Monday, August 29, 2011
Nothing Gets Between Us And Our Calvin Kleins
My wife was shocked when she heard this Old Navy commercial appear where Salt N Pepa's old school rap hit "Let's Talk About Sex" has been converted to hocking pants.
I was surprised too, how could they, the almighty powers that be, use a controversial song from the 90s in this way? Then it made more sense when I heard another commercial on tv use some version of Duran Duran's "Girls On Film" to sell something too. A song that instantly recalls the classic "night club" version of the video (and I think most people in my age group knows what I'm talking about. "The Chauffeur" too, all arty and black and white.) So that's where we're at in advertising land, they're going to use songs with slightly taboo memories to get our attention now. 'Cause sex and mild controversy sells, as you can tell I still remember the 'ol Brooke Shields jeans campaign. I have to admit it works, I'm writing about it aren't I? And I don't have kids or shop for clothes.
For me it's just another sign of getting older. People my age, most of whom are probably parents, will snap their necks to look at the screen when one of these clips hit the tv. And their kids will sing along to the hook, completely unaware of the original connotation of what they're singing. It's funny how time erases controversy in music, like when I was growing up I never heard Ozzy Osbourne on the radio (he's Satanic and eats animals!) but now can see him on tv whenever and hear "Crazy Train" while shopping for groceries. It's probably how the generation before me felt when they started hearing "Louie Louie" at Johnny Rocket restaurants. They're playing what!! As Johnny Carson used to say, weird wild stuff.
So what's next? George Michael's "I Want Your Subway Sandwich"? Madonna's "Like A Volvo touched for the very first time"? C'mon corporate america, hit this old man with your best shot.